Understanding Certification Trade Marks for Food – Victorian Farmers’ Markets Association

Victorian Farmers’ Markets Association.
It’s an accreditation scheme that’s run for farmers’ markets. Basically, they
accredit stallholders and also farmers’ markets to sell authentic produce from
farmers in Victoria. The certification trade mark was very attractive to the
Victorian Farmers’ Markets Association because of ACCC approval. It’s all
about giving integrity to the term farmers’ market and so consumers know
that when they see that branding as they go through the farmers’ market they know
that the produce is locally made and they’re buying it direct from the farmer
at the stall. So they can ask questions about the product and how it was made
which is a fantastic way for consumers to really understand the process and
keep the money within the local community. It’s all about authenticity
and giving giving meaning to the term farmer’s market. It doesn’t really have a
meaning otherwise but by giving a certification program behind it, then
people would understand what a farmers’ market means. It’s about locally produced
produce coming from accredited producers direct from the farmer. My advice would
be to get advice early. Understand the process, it can take a long time but I
think if you speak to the right people for branding, for trade marks and also
legal advice, and have a thorough understanding of the process, it can be
quite smooth.

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