The evolution of health systems: Service providers as social enterprise

I'm Lizzy Cohen manager of digital communications at Devex I'm joined here today by yaz Mead mod on the global marketing director for population services international but better known as PSI here in DC thank you so much for joining us today wonderful to be here thank you so I'd love to hear from your experience what do you really envision the role of social enterprise in future health systems let's start with what health systems are designed to do they're designed to meet health needs of all consumers and there's been significant progress in doing this in the last few years actually the last few decades but still these systems are failing those most lead we're also seeing increasingly in development we have to think about sustainability and and have sustainable responses that continue beyond life of any donor funding so when so what we do is we turn to who does this most successfully who meets market failures successfully Annette's businesses and social enterprise really is a business that's trying to do good and what it does it starts with putting the consumer right at the center right and that's what businesses do any successful business has a consumer right at the center as its main audience and it generates value for the consumer as well as the market so social enterprises by addressing failures by putting consumers at the center by generating value are strengthening health systems or put simply making markets work better and at psi our experience has been the same here in East Africa we have a network of private providers and we've invested in them to improve quality as well as the range of health services they provide but instead of just seeing them a service delivery agents we are now thinking about them small and medium businesses that they are so we've pivoted to redefining our value proposition to these and seeing on how we can help them do better business and that's helping evolve our social enterprise model for them and just to jump back a step actually you had mentioned a few obstacles that you really see as I would say that still remain to implementing these effective interventions by social enterprises especially within the health sector do you have any additional comments about what can be done to overcome them sure and again let's pull it back to thinking about businesses right so it's hard enough running a business you you have to have the right market opportunity that's the right set of consumers in your unique proposition in the market you have to make marketing investments to generate demand to look at supply chain and service delivery for for supply and you've got business and financial management as well as seeking you know operational efficiencies at every corner so that's for a regular business in a developed market now take developing country markets take this and then some right so finding that right consumer who typically is at the bottom of the pyramid and there's limited purchasing power but there's all the other social cultural barriers whether it's rural populations or use or high-risk populations right then their supply issues but also there's these things we call enabling environment which is what's the policy what is happening with quality where is coordination is there enough market information so social enterprises have this additional hump so to speak in addition to let's be successful lean businesses they operate in these challenging environments for us a big insight that's really gaining traction internally is behaviors we've often thought about behaviors at an individual level but it you know to expect an individual to adopt healthy behavior when the rest of the system around them is failing is asking for too much so at psi we're looking at behaviors along market players whether they're direct players like I said manufacturers or distributors or indirect players regulatory bodies government partners other stakeholders so we try and change we can focus on their capacities and incentives and change their behavior so that these markets are basically healthier markets for healthier consumers

Leave a Reply

Your email address will not be published. Required fields are marked *