Communicating on Social Media


[MUSIC] How many of you all have ever
had a one hour lay over? So during this one hour layover, it’s
hard to sit down and get a formal mail. It’s hard to pull out your
computer to doing work. It’s hard to take a nap. So what do most people turn to? Social media. So this is exactly what Justine did during
her lay over from London to South Africa. She turned to social
media to entertain he. First she tweeted about the guy in
first class who decided not to worry a deodorant. Highlighting they do not have enough money
to buy deodorant, she got no responses. Next, she tweeted about
the cucumber sandwich and how cold it was for
her sensitive teeth, no responses. So she took to social media one more time. With her 170 followers, she tweeted
going to Africa hope I don’t get AIDS. Just kidding, I’m white. She had 30 minutes left of her lay over,
she sporadically chat and no responses. She wasn’t too surprised given the fact
that she only had 170 followers. She boarded her plane for
her 11 hour flight to South Africa. And when she landed,
things were drastically different. She landed to people tweeting
about the fact that, this would be bad when she lands. She landed to people tweeting about,
you’re getting fired. She landed to people
tweeting even companies about using this as marketing materials. Next time you get on a plane,
make sure that you have Gogo Wi Fi. So you can check social media more often. Justine was a Senior Director
of Corporate Communications. So you all may be thinking this can’t
happen to you, but it happened to her. This is showing over time how
Justine was searched on Google. Overnight her life was changed and
she was fired from her dream job. So today we’re going to talk to you
about how one post can impact your life, how one post can ruin your life,
how one post can make your life. And first of course we are going to talk
about how one post can impact your life.>>So what do we actually mean by
one post can impact your life and why should you care go
into the workplace?. We’re going to go through a few
stats from a Career Builder survey of over 2,000 current active
hiring managers in the US. So to kick us off,
more than half of hiring managers have found social media red flags as
a reason to not extend you a job offer. So are you focusing on your resume, your
cover letter, maybe that elusive personal recommendation, maybe your social
media is hiding in the background and putting you in some hot water. Let’s say you make it through that
gauntlet, you’ve dodged all the bullets, you’ve got the job, congratulations. Are you safe? Afraid not. Again, more than half of firms are using
social media to research current employees. But what does that actually mean? Well, social media can take many forms. It’s a pretty loose term. You may be thinking of your Instagram,
your Facebook, of course, but think more than
medium blog post you liked. That comment you made on a podcast or
your LinkedIn profile. Social media can take many forms,
and they can all affect you. But again, maybe you’re thinking so
what, my job’s 9:00 to 5:00, it doesn’t matter what I’m doing
at the weekend, what I’m posting. Surely it’s a free country. Well true, but more than a third
of employers have disciplined or fired someone because of
current social media activity. And these are not big
celebrity showcase moments. These are everyday people
doing everyday things, but you may be shocked that
I’ve got them in trouble. And Chimel walk you through some examples. So you may be thinking now honestly Chris,
I don’t even like social media. Should I just delete everything? It’s a nice idea. But unfortunately,
the worst number of all is 57% of firm’s actually find it worse
if you’re invisible.>>[LAUGH]
>>I know, so what should do? Well, honestly before we
get to the solutions, right now just think these
are not small numbers. Clearly your current employers, potential
employers are very well vast in social media, and they suddenly use it to
evaluate you in the hiring process, in your current reviews, and
you could even be fight for it. So right now Chin is going to walk us
through some examples of how one post can truly ruin your career.>>Now you maybe wondering, okay, so
I have to maintain a social media presence so that I’m not invisible,
but this is just so risky. What are some of the reflects
that I should avoid? I don’t want to end up as one
of the 34% who got fired or who got disciplined because
of some social media effects. What are the things that
I should look out for? So here I’m going to give you two real
life examples that will hopefully set you thinking. Here is an example of a picture posted by
a social media user that got her fired. Can anyone guess why?>>Drinking?>>Right, okay, so
there’s actually no breaking of the law. There’s nothing clearly out of place
except for this little detail over here. So the social media user had been to a
cocktail party celebrating the closure of a major deal with a new client. The cocktail party was being held at
the premises of the new client, and that’s its logo you can see all there. And then she posted
a picture on social media. But she posted it before the deal
was meant to be announced.>>Mm-hm.
>>In so doing, she breached confidentiality clauses and
she got fired as a result. The big takeaway here is that you’ve got
to be hyper aware of everything that you’re posting, check and
recheck your post. Especially pictures, make sure that
everything in the foreground and the background are all appropriate
before you hit that post button. Next example. This is Sheriff B J Roberts from Hampton,
Virginia. In 2009,
he fired a man named Bobby Bland and four of his co workers from
the sheriff’s department. Why? Because in 2009,
when he was running for re-election, the five of them went to like
the Facebook page of this major, Mr. Jim Davis, who was his main rival
during the election campaign. So it turns out Mr. Roberts won the election and
he promptly fired the five of them. Citing budgetary constraints,
dissatisfaction with performance, and a general lack of harmony and
efficiency in the sheriff’s department.>>[LAUGH]
>>So while you may not agree with what Mr.
Roberts has done, the bigger takeaway here is that you
make statements with your likes. In the social media space any activity
that you perform can and will be construed as your personal statements of position
and they can affect your career. So if your company or
your prospective company are cautious, they are likely to have drawn up
detailed social media guidelines to tell you to tell employees what they
should or should not do on social media. So be sure to look up those guidelines and
whether your company has them. And above all, remember that you
make statements with your likes. But it is not all gloom and doom. I will now hand over to Haley who will
talk about how one post can also make your career.>>So I will also share two examples
of how a post can make your career. How many people know who this is? Yet not many people know that he
was discovered on social media. In 2007 Justin Bieber took and shared one of his covers to
another artist on YouTube. His manager was scrolling through
YouTube looking at different videos and came across this video. He was so impressed with Justin’s voice. He spent the rest of the day going through
the rest of the content that Justin had shared on YouTube and fell in love. He quickly set up a meeting between
Justin Bieber and Usher, and the rest was history. This is the highlight the fact that
sharing your interest and your passions on social media can help make a career
that you’re not even trying to have yet. You never know who your audience is, and who’s out there looking for
a new opportunity for you. However, if you are thinking, I don’t have
any artistic talent or something that I can showcase on social media, there
is other ways to also make your career. Suzanne had follow a VP of a large
company multiple years ago. She started liking some of
the posts that he made, responding to his interactions, really
interesting and like his company and the strategies that he
was putting in place. This one tweet set her off on
a completely new trajectory. He had just mentioned the fact
that he had started yamming, yammering on a social media platform. However, while everyone else was praising
the fact of him taking this new step, she made the interesting comment of, she’s
tried this before and not everyone yams. He was interested in how honest she was,
and started to look more into her background. He looked through her social media,
tweets, and saw that she was really good at
bringing community together. He offered her a job as Director
of Community Engagement, and the rest was history. This highlights that even if it’s not
content that you’re creating, but just responding to other people’s
content that you’re passionate about can highlight opportunities
to get involved in a career that you otherwise would
not have dreamed of. So now Chris is going to
highlight some of the takeaways.>>So as Haley and
Chin pass out our handout, if we should see five key takeaways
as long as a social media checklist, which will encourage you to use
this thanksgiving to scrub.>>[LAUGH]
>>So make sure everything online is
relevant how you want to be seen. But the key takeaways, one, have a social
media presence, as we’ve discussed, being invisible is not a solution here. Two, be hyper-aware of everything you
post even the smallest background detail can really make a break. Number three, you really make
statements with your likes. It’s important to be intentional about
everything you like and share online. Number four, post content that
really showcases your talent. You’d be surprised how
far this can take you. And number five, simply strike up
conversations about your interests. You really have no idea
where they can lead to. So remember,
one post can impact your career, one post could make your career and
one post can ruin your career. We’re now open for questions. [MUSIC]




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