Building a Diverse Community with Inclusion, Accessibility, and Empathy (Global GDG Leads Summit 19)


[MUSIC PLAYING] ANNA MARQUEZ: Hi, everyone. THIAGO MARQUEZ: Hello. Good afternoon. ANNA MARQUEZ: This is our
first talk in English, so thank you so
much for being here. THIAGO MARQUEZ: Yeah. We are so nervous right now. But thank you so much
for this opportunity. ANNA MARQUEZ: My
name is Anna Marquez. THIAGO MARQUEZ: And my
name is Thiago Marquez. ANNA MARQUEZ: We
are not related, but we have the same last name. Just friends. THIAGO MARQUEZ: Yeah. ANNA MARQUEZ: But
we are here to talk about how to build a diverse
community with inclusion, accessibility, and empathy. THIAGO MARQUEZ: So we are
from Brazil, Belo Horizonte. Is the sixth most-populous
city in Brazil. And also, Belo Horizonte
means beautiful horizon. So if you want to come, we will
be proud to receive us there. ANNA MARQUEZ: And we
have the best drinks and food from Brazil, really. THIAGO MARQUEZ: Yes. ANNA MARQUEZ: It’s
the best city. And I will start
to tell you guys a little history
about our community. We both start work
on GDG on 2016. And back then,
accessibility and inclusion was not a topic
discussed in community in our companies and our city. So we were very
concerned about that. And we started to
sit with our group and define how the proposal,
our visions, our community, and how can we
help these people? How can we bring the subject
to discussion and the group in our community? And community, by
definition, is a group of people who share
values, behaviors, and interests in common. And this group here are
these people, a group of GDG Belo Horizonte in 2016. We share– sorry. We are defined by
definition behaviors– about shared values,
behaviors, interests in common. So a very different group. Is like very different age,
different perspectives, and different backgrounds. So allow us to learn
with each other. And how to build a
community to talk about diversity, because we
are a very distinct group. And this allow us
to learn a lot. So the more diverse an
organization, that more allow us to have different
visions and voices about reality. And we start to create
a community by purpose. THIAGO MARQUEZ: But I’d
like to ask you, what is your purpose here today? I could be at home, like play
video game, something else. But we are here together
to share our knowledge, and to have [? more ?]
knowledge with us. And talk about
inclusion and diversity is so important today. And we are here to share
with us a lot of things we are doing at Belo Horizonte. By definition, inclusion
is understanding that each individual are unique. So each person has the
abilities, has the differences. And we are here to
embracing each other. So we can [INAUDIBLE]
these illustration to show that we have exclusion,
separation, integration, but what go here is have
inclusion in your community. And diversity is simple– acceptance and respect. We are here to
respect each other. For that, we are
doing a lot of things. And, Anna, what we did? ANNA MARQUEZ: What we did
to talk about diversity and bring this to
discussion in our community. On WTM– in Brazil, actually,
we have some datas that only 20% of the professional working
in the technology market are women. So thinking about that, we start
to create new models of meetups for womens in our city. So we do Women Techmakers
Meetup every month. Always, we have
only womens speakers in our events of
Women Techmakers. And we have one in the special– happens one time on a year– is the WTM week. We have six consecutive days of
meetups, mentoring, training. Is a very nice. And we can achieve this, all
these people in one week. And the DevFest
last year you have was very special, because we
have 6% of female speakers. And is very special
because all these womens to talk about technology, not
talk about women in technology, because we are tech, too. So we can speak for tech, you
know, not women in technology. It was a very special event. And this is a gift that we do
for every women in our events. It’s very nice. THIAGO MARQUEZ: Uh-huh. So in Brazil, every 20 hours,
a LGBTQ+ people was killed or committed suicide in Brazil. So this data is so
big, is so dangerous. For that, we create this
project called Open. Why Open? Because we would like to have
a project plural as possible. So Open is the best name we
could find at the moment. And how this project started– two years ago, I
came to GDG summit in Brazil, with a lot of
Brazilians, of course. And I was in the moment– in the moment we had
this conference moment, had a group of women
talk about diversity. I was the only guy at the group. And I was thinking
how, as a LGBT people– person, sorry– I could
improve our community. So we create the Open as a
friend of Women Techmakers, actually. But for that, we
had to be prepared. I had to be prepared for
that, because at the moment, nobody knows about me– nobody. And I had to be in
front of everybody to say that I am LGBTQI people. It’s so hard because
we grow if [INAUDIBLE].. We grow with a lot of fears. And, like, I’m shaking because
I’m so emotional right now. It’s so difficult to be here
to speak to all our fields that I represent by this flag. And for that, on the– [APPLAUSE] [INAUDIBLE] Thank you. So in the
[? original ?] forum, we remove the input
“sex” and “gender.” For us, this is not important. We ask it an open
question, like Open, our project, so
an open question. Do you identify with
any diversity group? Why? Because this is, for us,
identify who is a community. Who are the people that came
in your meetups, for example? We handled this first Open
project with only 30 spots. In five days, we had more
than 100 subscriptions. And this event was the first
event we had 100% of presence. You know that when we
are organizing meetups, it’s like most five– I don’t know. But it’s so
difficult. But I don’t know why, because of people,
because of the marketing? I don’t know. But for us, it was so special. And from 30 people
in our first event, we had 100 people
in our second event. Watch it on Google,
Belo Horizonte. Thank you, [INAUDIBLE],,
for this opportunity. [CHUCKLES] And in three days, we
have 300 subscriptions. It was amazing. You had to close your forum. So after the event, we had
a lot of feedbacks, like, “I would like to
congratulate the organizers. The event was great.” So I would not read all of this. But was amazing. A lot of people send us
messages on our inbox and like social medias. ANNA MARQUEZ: When
happen the next event? THIAGO MARQUEZ: Yes. So was amazing. Was amazing moment. And as Beyoncé say,
“Everyone has a say. Everyone’s voice
counts, and everyone has a chance to paint the world
from their own perspective.” And we have to talk
about accessibility. In Brazil, 24% of population
has some kind of disability. It’s more than 40
billion people in Brazil. And what is accessibility? Is a kind of to provide equal
access and equal opportunity to people with
diverse abilities. And last two years,
I was into a lot of talks about web
accessibility to help people improve their softwares,
their interface, the websites. And I meet a guy, this guy. His name is Rafael. Rafael is deaf. And when I went
to his university to talk about
accessibility, he came to me and communicate with
me with another person. And Rafael taught us a lot. I invited him to our DevFest. And for the first time, you have
a sign language interpreter. All tracks have one sign
language interpreter. And accessibility is
not to exclude people from using their
products and services. We are improving
their experiences. If you are doing it, we would
like to improve experience for a lot of people. And what we have learned. ANNA MARQUEZ: So
the first thing is it’s OK to ask for if a person
identifies with a diversity group. It’s OK. Is very easy. You can put in a form. So every time you do an
event, a meetup, it’s OK. Ask for personal needs, like
you have a special need food? You need a different
kind of bedroom? You need a mom space,
some things like that? THIAGO MARQUEZ: Yeah. Organize your events in
accessible locations, like elevators, like
bathrooms with all of kinds to accessible. And fishbowl is
always a great idea. ANNA MARQUEZ: Oh, this
is a very special moment. Every time we did the
fishbowl, people cry. People– we have a lot
of time, like one hour. People talk a lot about how– experience. And it’s a really good idea
to people do that in events. THIAGO MARQUEZ: I remember a
person that came up with a– and tell us, in the last event,
and say, why not an event just to– ANNA MARQUEZ: Talk
about fishbowl. THIAGO MARQUEZ:
–just with fishbowl? Because people need to
share more, you know? ANNA MARQUEZ: Oh, this is one
of the feedbacks that we have. Every time we do a fishbowl,
it’s a very special moment. So it’s really great. You can do this in your events. THIAGO MARQUEZ: Yeah. ANNA MARQUEZ: It
would be awesome. AUDIENCE: Yes. THIAGO MARQUEZ: And
make clear the code of conduct of your community. It’s so important. Each event, you have to be
this clear for everybody. And always ask for
feedback after the event. ANNA MARQUEZ: This is
important because you need to ask feedback to
learn about your event. You know, is– actually, you
have to send the feedback form after the event. Don’t– THIAGO MARQUEZ: Don’t
waste time to send it. ANNA MARQUEZ: Yeah,
have the time to people respond the feedback, you know? People have to think
in your event in mind. So you need to send
this really fast. THIAGO MARQUEZ: And
this is a great idea to improve your event, to know
about what are you doing great, what you are doing not great. So it’s important. And exclude to
include is necessary. If I handle a event
for women, just women, it’s necessary, because
they need to tell together. If I handle event with
LGBTQ+ [? Y ?] people, they need to share together. And we need to share together
to include in our community with other people. ANNA MARQUEZ: Yes. THIAGO MARQUEZ: It’s like that. ANNA MARQUEZ: You need to
feel welcome, too, in your– THIAGO MARQUEZ: Our results. ANNA MARQUEZ: So in our events
that we made since 2016, we have all these people
impacted directly. This is really nice. THIAGO MARQUEZ: It is
about empathy, right? Empathy is the ability
to understand and share the feelings of another– easy– and to put people in
the center of the environment. And as Oprah says,
“Leadership is about empathy. It’s about having the ability
to relate to and connect with people for the
purpose of inspiring and empowering their lives.” And for that, we created our
mantra, something like that. ANNA MARQUEZ: El lema. THIAGO MARQUEZ: El lema. ANNA MARQUEZ: I don’t know
how to say in English. THIAGO MARQUEZ: Yeah. [CHUCKLING] And, like, we are
together, always. So all meetups, we say this. We are together. And for that, thank you so
much for your opportunity. [APPLAUSE AND CHEERING]




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